1. © Imperial College Business School When (Re)Branding Goes Wrong? Tutorial 5: iSnack 2.0 1 2. • Lecture Revision – What is brand equity? – What is a brand extension?…
Branding Concept Brand Concept What is Brand? What is brand A name A logo A Shape A tag line A Jingle Design a sparkling new logo, run an exciting new campaign, voila, youâre…