Marketing Netnography: A useful market research tool for pharmaceutical industry Part 1: the method

1. Dr. Sonja Bastian Key Words: Market Research, Internet, Ethnology, Examples October 1st , 2014 Netnography: A Useful Market Research Tool for Pharmaceutical Industry?…

Marketing A useful market research tool for pharmaceutical industry Part 2: examples

1. Dr. Sonja Bastian Key Words: Customer’s Needs, Driving Factors for Innovation, Suitabliity, Examples October 29th , 2014 Netnography: A Useful Market Research Tool for…