Documents CH07

CHAPTER REACHING GLOBAL MARKETS Copyright © 2007 by The McGraw-Hill Companies, Inc. All Rights Reserved. Slide 7-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Identify…

Documents global mkt

CHAPTER REACHING GLOBAL MARKETS Copyright © 2007 by The McGraw-Hill Companies, Inc. All Rights Reserved. Slide 7-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Identify…

Documents © Copyright 2010 Alan S. Berger1 Culture Culture refers to the beliefs, values, behavior and...

Slide 1 © Copyright 2010 Alan S. Berger1 Culture Culture refers to the beliefs, values, behavior and material objects that, together, form a people's way of life. Culture…