Whether your website traffic comes from PPC ads, email campaigns or organic search, your landing page has a fraction of a second to convince your visitors to stay. Optimizing…
This PPT was for WGES an igaming conference in Barcelona. The theme is around Zero Moment of Truth - ZMOT and social proof online. A couple of the slides are non functional…
Another ZMOT presentation covering social proof and why you can build a business case around building social proof in the internet. This was for teh ICE conference in London…
Loooong PPT for a meetup I did.the session was 2 hours long! (with a bewak in the middle. Here I put a lot of stuff together around social proof, ZMOT and seo and reputation…
This is a short course on all of the major pieces of the Growth Hacking process (Attracting traffic, activating them, retaining them, and optimizing for conversion). The…