Business Motivation1

1.Consumer Motivation2. Consumer Motivation Represents the drive to satisfy both physiological and psychological needs through product purchase and consumption 3. Consumer…

Documents Motivation and Learning. 2 Motivational Theory Consumers may not consciously know their secondary...

Slide 1 Motivation and Learning Slide 2 2 Motivational Theory Consumers may not consciously know their secondary needs and it is in this situation that the symbolism associated…