Slide 1 MARKETING MANAGEMENT Slide 2 INTRODUCTION TO MARKETING MANAGEMENT What is market? The term ‘market’ owes its origin to the Latin word ‘marcatus’ having a…
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MARKETING MANAGEMENT INTRODUCTION TO MARKETING MANAGEMENT What is market? The term âmarketâ owes its origin to the Latin word âmarcatusâ having a verb âmercariâ implying…
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winter 2011 / 2012 This publication and most projects featured are part of the LocaL and communiTy deveLopmenT programme Issue 37 â¬2.25The National Magazine of the Local…