Lifestyle Young Marketers Elite 2013 - Assignment 7.1 - Phu Cuong - Ngoc Tram

1. ASSIGNMENT 7.1BRAND COMMUNICATION NGUYEN PHU CUONG & NGUYEN NGOC TRAM 2. COMMUNICATION BIG IDEA vs CAMPAIGN BIG IDEABrand Big Idea Communication Big Idea Campaign…

Marketing [Assignment 11.1][Brand Communication] Hung Van

1. 3 levels definition Brand big idea Communication big idea Campaign big idea ConsumerLanguage ExecutionalContext The shape of brand promise to provide specific need/ want/…

Documents Ym3 brand communications hieu&ngoc&ha

1. ASSIGNMENT 11.1 BRAND COMMUNICATION TRUNG HIEU – KIM HA – HONG NGOC 2. BRAND BIG IDEA 1. 3. BRAND BIG IDEA IS an attractive expression of the needs & wants a brand…