Documents Jack Trout Trout on Strategy

Table of Contents Trout on Strategy—Capturing Mindshare, Conquering Markets Preface Chapter 1 - Strategy Is All About Survival Chapter 2 - Strategy Is All about Perceptions…

Documents 36681577 Jack Trout Trout on Strategy

Table of Contents Trout on Strategy—Capturing Mindshare, Conquering Markets Preface Chapter 1 - Strategy Is All About Survival Chapter 2 - Strategy Is All about Perceptions…