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LIIT Lal Institute of Information Technology - 0129-3257439, 9811436692 MBA 2nd SEMESTER (DDE) Examination Marketing Management Unit – 1 Q1. Define Marketing. Also describe…

CHAPTER 1 An Introduction to Consumer Behavior A frame work of consumer behavior Internal influences External influences Internal influences Personality Self concept Life…

Introduction to Marketing Prof. N. Bandyopadhyay Content Flow Core marketing concepts Company orientations Marketing mix and its elements Concept Application Questions Marketing…

Market Segmentation Overview Discover needs/wants of consumer groups to develop specialized products to satisfy group needs Identify the best media for advertising Related…

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INNOCENT DRINKS Simon Edwards, Alexia Faure, Giorgio Rodoni, Charitha Kalamulla Waduge, Joy Seanehia Introduction Innocent Drinks was founded in 1999 Produces a range of…

RECAP: WHAT DO WE KNOW? • CONSUMER BASED BRAND EQUITY (CBBE) Consumers perception, recognition & attitude Value of the brand created by the customer ‘ THE POWER OF…

1. Technology Ventures: From Idea to EnterpriseChapter 11: Summary What is the best way to attract, serve, and retain customers? Any new firm needs to build a marketing plan…

Chapter 9 Cluster Analysis Learning Objectives After reading this chapter you should understand: – The basic concepts of cluster analysis. – How basic cluster algorithms…