2014 RSW/US NEW YEAR OUTLOOK REPORT AGENCY AND MARKETER EXPECTATIONS AND PERSPECTIVE FOR THE COMING YEAR Copyright RSW//US, GP 2014 © www.rswus.com 513-559-3111 P ag e2…
1. Collaboration forPackaging InnovationsM. Dudas October 21, 2011 2. A typical Eastman value chainConverter ConverterEastman Brand Retailer Consumer 1 2 3. Commanding Value…