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Business Hertz - Service Quality model - oral presentation 23-08-13

1. Hertz car rental & Service Quality •Audrey Jaspart 2. PLAN 1. Hertz Corporation  Presentation of the car rental company  Hertz car rental blueprint framework…

Documents Building On Services Characteristics To Develop Successful

1.Journal of Marketing Management, 2001, 17, 645-669Leslie de Chernatony1 Building on Services’ and Characteristics to Develop Susan Segal-Horn 2Successful Services BrandsLittle…

Documents Criteria for successful service brands

The criteria for successful services brands Leslie de Chernatony Birmingham University Business School, The University of Birmingham, Edgbaston, Birmingham, UK, and Susan…