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Documents Unit 1.3 Building Customer Satisfaction,Value, and Retention

705721VIT business school Marketing Management Building Customer Satisfaction, Building Customer Satisfaction, Value, and Retention Value, and Retention EK BUNCHU [email protected].…

Documents Ret02 Relationship

Chapter 2 Building and Sustaining Relationships in Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS Chapter Objectives To explain what “value”…