Documents Products, Services, and Brands Building Customer Value

Chapter Eight Products, Services, and Brands: Building Customer Value Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter 8 - slide 1 Product, Services,…

Documents Principles-of-Marketing_-Chapter-8-(Products,-Services,-and-Brands_-Building-Customer-Value)

Chapter Eight Products, Services, and Brands: Building Customer Value Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter 8 - slide 1 Product, Services,…