1. EVENTSMESSAGESEXPERIENCESINTERACTIONS 2. What just happened?What does it mean?How do I want to respond? 3. CONFLICT 4. SENSORY PERCEPTION 5. SELECTIVE PERCEPTION 6. INTENSITY…
1. Andrew L. Urich, J.D. Puterbaugh Professor ofEthics & Legal Studies Spears School of Business Oklahoma State University [email_address] www.andrewurich.com Applied…
1. Media effects 2. Laswell’s Model of Mass Communication Who Says What In Which Channel To Whom With What Effect 3. Effects Theories Walter Lippmann:Public Opinion(1922)…
1. PERCEPTION by rajesh&ankur 2. What Is Perception, and Why Is It Important?• Perception A process by which individuals organize and interpret their sensory impressions…
1. “WEDON’TSEETHINGSASTHEYARE,WESEETHINGSAS WEARE.” 2. Perception “The study of perception is concerned with identifying the process through which we interpret and…
1. Perception 2. Who would you vote for? Was a staunch Catholic Sang in the church choir Took singing lessons Wanted to become a priest Was a good artist…