Documents new stpd

Segmentation, Targeting, Positioning & Differentiation – Cornerstones of Marketing Management Submitted by : Ankush Puri Amit Kumar Steps in Market Segmentation, Targeting,…

Documents STPD

Segmentation, Targeting, Positioning & Differentiation – Cornerstones of Marketing Management Submitted by : Ankush Puri Amit Kumar Steps in Market Segmentation, Targeting,…

Business Segmentation, Targeting & Positioning

1. Lesson 15Lesson 15 Market Segmentation,Targeting, and Positioning 2. The STP ProcessThe STP Process• Segmentation is the process of classifying customersinto groups…