1. 6-1 2. Chapter 6Market Segmentation, Targeting, andPositioning6-2McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. 3. Chapter…

1. How would a breakfast cereals manufacturer identify which consumers to target for a muesli product? 2.  Principles of STP & segmentation …

Slide 1©2003 South-Western Chapter 6 Version 3e1 chapter Segmenting and Targeting Markets 6 6 Prepared by Deborah Baker Texas Christian University Slide 2 ©2003 South-Western…

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