Slide 1 MARKETING RESEARCH – COLLECTING DATA Marketing 360 Brian Gillespie Slide 2 Marketing Information Systems  Determines what information marketing managers need,…

Slide 1 Secondary Data Slide 2 What is Secondary Data? Data gathered and recorded previously for purposes other than the current project. –Usually historical and already…

Slide 1 Copyright ©2010 Pearson Education, Inc. publishing as Prentice Hall 5- 1 Basic Marketing Research: Using Microsoft Excel Data Analysis, 3 rd edition Alvin C. BurnsLouisiana…

Slide 1 Secondary Data Slide 2 Secondary Data -- data gathered for purposes other than the present study  Advantages Cheap in terms of time and money  Disadvantages…

Slide 1 Chapter 6Copyright (c) 2009 John Wiley & Sons, Inc. 1 Global Marketing Management, 5e Chapter 6 Global Marketing Research Slide 2 Chapter Overview 1. Research…

Slide 1 Industry Cluster Analysis for Washington State Workforce Development Areas Paul Sommers, Seattle Univ. William Beyers and Andrew Wenzl, Univ. of Washington Slide…

Slide 1 “…to make a tangible difference to Roma people's lives” EC Communication 5 April 2011 1 Slide 2 Its objective is to provide EU institutions and Member…

Slide 1 Primary and Secondary Data Slide 2 Secondary Data Pre-existing data not gathered for purposes of the current research Not ‘new’ data – ‘second hand’ Secondary…

Slide 1 COLLECTION OF DATA Slide 2 INTRODUCTION Data collection, is in fact, the most important aspect of a statistical survey. Qualitative aspects like intelligence, honesty,…

Slide 1 Marketing Section Slide 2  Def: Individuals or companies that are interested in your particular product or service and are willing to pay for it (Who & Where)…