Business 1 defining marketing for the 21st century

1. Marketing Management 2. The scope of Marketing What is Marketing?1. “…meeting needs profitably!”2. “Marketing is an organizational function and a setof processes…

Business Session 1 MG 220 BBA - 9 Aug 10

1. Part 1: Understanding Marketing Management> Importance of Marketing> Scope of Marketing> Company orientation toward the marketplaceClass Presentation | Session…