Documents Dunne, Lusch, & Carver Chapter 11 Advertising and Promotion.

Slide 1 Dunne, Lusch, & Carver Chapter 11 Advertising and Promotion Slide 2 The Retail Promotion Mix What is promotion? Slide 3 The Retail Promotion Mix What is promotion?…

Documents UNIT 11

UNIT 11 展 会 Exhibition Contents Section I Special Terms Trade Show 1. (Sales definition) An exhibition in which a number of manufacturers display their products. 2. (Sales…