1. Are you paying attention ?? 2. Methodology• Visited different brands of stores• Tried to capture pictures from outside as securityguards and staff don’t allow to…

1. Observation LabTarget:Before you enter the store:Does the store draw you in? If so, how? The color of the store is red. The door frames are red. The logo of the store…

1.Are you paying attention?By Diana Sofia González Danis2. GUESS 3. Before you enter the store:•  Does the store draw you in?Absolutely.•  If so, how?Because of…

1. CRASH COURSE ON CREATIVITY VENTURE LAB STANFORD UNIVERSITYOBSERVATION LAB IVAN SALGADOTEAM 14642 2. SUPERMAXI 3. Before you enter the store:• Does the store draw you…

1. CRASH COURSE ON CREATIVITY VENTURE LAB STANFORD UNIVERSITYOBSERVATION LAB IVAN SALGADOTEAM 14642 2. SUPERMAXI 3. Before you enter the store:• Does the store draw you…

1. Store 1 2. Store 1 (continued) 3. Store 1 (continued) 4. Store # 2Latestpromotion is on display atthe front ofthe store to attract customers 5. Store # 2 (continued)Expensivetiles…

1. BEFORE YOU ENTER THE STOREYes the stores draws me in because of the way pictures of what is being sold inside isplaced in front of the stores.The doors were transparent…

1. Crash Course on Creativity Observation Lab Crazy for you Yogurt A frozen yogurt Store 2. Store Front 3. Environment• The store is multi colored with nice patterns carefully…

1. Observation Lab Presentationby Richard TroyPlease NoteI accidentally left my digital camera at the last store I visited. It has been foundbut not yet retrieved! So I used…

1. ARE YOU PAYING ATTENTION? INSIGHTS and HIDDEN OPPORTUNITIES Tricia Porter Stanford Venture Lab – Crash Course Creativity October 30, 2012 2. Observation LabIf I have…