1. Strategy – Ansoff’s Matrix 2. Ansoff’s Matrix • This matrix was developed by Igor Ansoff • It is a framework for identifying corporate growth opportunities •…

Copyright © 2001 by Harcourt, Inc. All rights reserved. PART II PLANNING THE SALES TEAM¶S EFFORTS Copyright © 2001 by Harcourt, Inc. All rights reserved. CHAPTER 3 BUILDING…

1. Strategy – Ansoff’s Matrix 2. Strategy – Ansoff’s Matrix Ansoff’s Matrix • This matrix was developed by Igor Ansoff • It is a framework for identifying corporate…

1. Facebook ROI 2. We are Digital Business Partners www.wearedbp.com We help brands, agencies and technology vendors to get better at what they do Digital Marketing &…

1. Recruitment and Selection 2. What this topic is about Need for workforce planning The recruitment and selection process Advantages and disadvantages of recruitment methods…

Slide 13-1 Outside lecture in Advertising read Ch 11 in SOLOMON Text Advertising occupies a special, historical place in American society. Advertising is a powerful tool…

1.Operations Management Session 3 –Forecasting2. Learning Objectives When you complete this chapter you should be able to : Understand the three time horizons and which…

1. 4 good reasons (*) to invest time, resources and money in social media Clo Willaerts 14 October 2010 Vlerick, Brussels (*) = and one bad one 2. About.me/clo 3. Social…

1. ROI of Social Media Clo Willaerts Digital Marketing First 28 Oct 2010 2. About.me/clo 3. Return on Investment ROI = ( Profit - Investment ) / Profit 4. 1. Investment Overheard…

1. A context-based editorial platform optimized to help Middle Market marketers achieve a timely, relevant and authentic voice. 2. The Economic Outlook 64% of companies surveyed…