Business Akashganga Case Study

1. Rural Marketing (Overview) There is no single definitions of the term ‘rural’ that suits all the stakeholders operating in the rural market. Rural areas constitute…

Marketing Rural Marketing

1.RURAL MARKETING2. SOME FACTS ABOUT RURAL SECTOR •• ••••There are 42,000 rural supermarkets (haats) in India that exceed the total number of retail chain stores…