Documents LocalizationGuidelinesVer3_4

Note: This document (ver 3.4) is for developers’ use only. Copyright C-DAC, GIST 2011-2012. All rights reserved 1 Localization Guidelines Note: This document (ver 3.4)…

Marketing How is brand equity built,measured,and managed

1. BUILDING, MEASURING AND MANAGEMENT OF BRAND EQUITY 2. BUILDING BRAND EQUITY 3. From a marketing management perspective, there are three main sets of brand equity drivers:…