Table of Content 1. INTRODUCTION 1.1 CONCEPTUAL FRAMEWORK 1.2 PROBLEMS ASSOCIATED WITH TRADITIONAL MEDIA 1.3 RELATIONSHIP BETWEEN EVENT MEDIA AND 5P’s 1.4 EVOLUTION OF…
Table of Content 1. INTRODUCTION 1.1 CONCEPTUAL FRAMEWORK 1.2 PROBLEMS ASSOCIATED WITH TRADITIONAL MEDIA 1.3 RELATIONSHIP BETWEEN EVENT MEDIA AND 5P’s 1.4 EVOLUTION OF…