Business Chap 1,growth of imc

1. .. 2. . 3. .. 4. ..The roaring success of four-wheeler Tata Ace, ina market earlier dominated by three-wheelerload carriers, was due to a deepunderstanding of the market…

Business Chap 1,creating & capturing customer value

1. The roaring success of four-wheeler Tata Ace, ina market earlier dominated by three-wheelerload carriers, was due to a deepunderstanding of the market needs andcustomer…