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Business Time and Attention in Digital Advertising

Eyeblaster Analytics BulletinIssue 4 | Trends of Time and Attention in Online AdvertisingJuly 2009 Pg 193 â Marketing Sherpaâs 2008 BackgroundRecent years saw click thru…

Business What is an_advertiser_agency_adserver_gemiusWorkshop_May 2011

1. gemiusDirectEffect// What is an Advertiser / Agency Adserver? What can it be used for? gemiusDirectEffect Campaign serving and effectiveness measurement Author: Jarosław…

Documents I Com Marta Klepka Gemius 10032010

1. Keeping track wherever they go. Learn more about your consumer online Marta Klepka I-COM Lisbon, 10.03.2010 2. 1 Start with what you23 4 already have: the web site. KNOW…

Documents 2010.06 The Proof for Branding Online

1. The Proof for Branding Online Gian Fulgoni, Executive Chairman, comScore, Inc. 2. Does the Click Tell Us Anything About the BrandingImpact of Online Advertising?30% of…

Documents JOHN LEWIS MOBILE CAMPAIGN RESEARCH Alex Kozloff, Senior Mobile Manager, IAB.

Slide 1JOHN LEWIS MOBILE CAMPAIGN RESEARCH Alex Kozloff, Senior Mobile Manager, IAB Slide 2 Study Objectives 1. To measure the difference in brand metrics for those who were…

Marketing Efficient mechanisms for mobile ads

1. Group 8 Chanchal Subhash 1212013 Harkawaljit Singh 1212019 Iqbal Khan 1212021 Sandip Jalan 1212047 Efficient Mechanisms for Mobile Advertisements 2. AGENDA Introduction…

Marketing Mobile Marketing Study and Recommendations

1. GROUP 5 Harkawal Singh 1212019 Iqbal Khan 1212021 Himanshu Nahare 1212020 Sandip Jalan 1212047 Arvind Ranjan 1111333 Mobile Marketing Platforms […] Mobile Ad networks…

Technology Participatory Media Literacy Uwi2009

1. Participatory Media Literacy:Using Pachyderm and the Visual Concept Map VUE to Author WebBased Learning Environments Andre Cooper Ulrich Rauch The Learning Centre, University…

Design Welcome to your mall | Brand Touch

VISITORS B¥€R$ 76% of VISITORS CAN’T find the info and product they are looking for 69% of BUYERS MAKE their buying decision INSIDE the SHOP 76 24 69% 13% 12% 6% GOING…

Business Value innovation | Brand Touch

1. value innovation HERITAGE & FUTURE 2. the rise of digital branding the decay of advertising 3. GOING DIGITAL: Better ROI and Revenue Multiplied Ad Efficiency Increased…