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Chapter 2 Building and Sustaining Relationships in Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS Chapter Objectives To explain what “value”…

Documents 2 Chapter 2 Building and Sustaining Relationships in Retailing RETAIL MANAGEMENT: A STRATEGIC...

Slide 12 Chapter 2 Building and Sustaining Relationships in Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS Slide 2 2-2 Chapter Objectives To…

Documents 8 Chapter 8 Information Gathering and Processing in Retailing RETAIL MANAGEMENT: A STRATEGIC...

Slide 1 8 Chapter 8 Information Gathering and Processing in Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS Slide 2 8-2 Chapter Objectives …

Documents 3 Chapter 3 Strategic Planning in Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, 10th Edition...

Slide 13 Chapter 3 Strategic Planning in Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, 10th Edition BERMAN EVANS Slide 2 3-2 Retail Strategy  The overall plan or…