Chapter 2 Building and Sustaining Relationships in Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS Chapter Objectives To explain what “value”…
Slide 12 Chapter 2 Building and Sustaining Relationships in Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS Slide 2 2-2 Chapter Objectives To…
Slide 1 8 Chapter 8 Information Gathering and Processing in Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS Slide 2 8-2 Chapter Objectives …
Slide 13 Chapter 3 Strategic Planning in Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, 10th Edition BERMAN EVANS Slide 2 3-2 Retail Strategy The overall plan or…