Even though most of retailers’ current growth is coming from digital channels, shoppers continue to visit stores – and will for many years to come. Their demand for a…
1.Exploring the Business Value of Cross- ChannelAttribution and Optimization August 26, 2013 for Connecting the Dots Between Online Media and Offline Purchases Casey Carey…
7/18/2019 Project Report on Green Marketing 1/890CONTENT1.Chapter-11.1EXECUTIVE SUMMARY1.2 INTRODUCTION TO GREEN MARKETINGMeanings & conceptsImportance of green marketing…