Business bmibaby Case Study: Using Location Based Networks to Inspire Customer Loyalty & Engagement - #SMM11

1.bmibaby case study:#MiaItaliaMonday, 19 September 20112. Contents• Background• The bmibaby brief• The rise of Instagram• Our campaign: #MiaItalia• Results and…

Documents client case study: bmibaby and Instagram

1.bmibaby case study:#MiaItaliaMonday, 19 September 20112. Contents• Background• The bmibaby brief• The rise of Instagram• Our campaign: #MiaItalia• Results and…