Chapter 2 Putting the end-customer first Content The marketing perspective Key issue The marketing perspective Marketing is a philosophy that integrates the disparate activities…
Chapter 2 Putting the end-customer first Content The marketing perspective Key issue The marketing perspective Marketing is a philosophy that integrates the disparate activities…
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A gateway to three continents. Privileged place to live or visit. Modern infrastructure provision across all sectors. International connectivity hub. Fiscal advantages, unique…
1. Chapter 2Putting the end- customer first 2. ContentThe marketing perspectiveSegmentationQuality of serviceSetting logistics priorities 3. The marketing perspective•…
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