Documents Copyright © Siemens AG 2010. All rights reserved. Nachhaltige Marketing- und Kommunikationskonzepte...

Folie 1 Copyright © Siemens AG 2010. All rights reserved. Nachhaltige Marketing- und Kommunikationskonzepte Maria Reinisch VP Marketing Communication Siemens AG Folie 2…

Documents How do consumers make buying decisions

1. HOW DO CONSUMERS MAKE BUYING DECISIONS ? 2. 1 Problem Recognition (Initial stage that invokes the need for a product) 3. “Buyer recognizes the problem or a need due…