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Documents PSU - Global Brand Management - Alain Hutinel 1 Part II Defining and evaluating Brand Equity and...

Slide 1 PSU - Global Brand Management - Alain Hutinel 1 Part II Defining and evaluating Brand Equity and Brand Strength Defining Brand Identity Slide 2 PSU - Global Brand…

Documents 1 STRATEGIC BRAND MANAGEMENT BUILDING, MEASURING, AND MANAGING BRAND EQUITY Kevin Lane Keller Kafli....

Slide 1 1 STRATEGIC BRAND MANAGEMENT BUILDING, MEASURING, AND MANAGING BRAND EQUITY Kevin Lane Keller Kafli 2 21. september 2004 Slide 2 2 Motivation for Customer-Based Brand…