Marketing Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation Case Study

1. SX SURVIVALOF THE FITTESTHOW THE BHF IS USING DIGITAL TO WINCOMPETITIVE ADVANTAGE.LINDSAY HERBERT,GLOBAL HEAD OF DIGITALON THE EDGE LIVE8 OCTOBER // 2014@lindzeiy @precedentcomms…

Marketing Lindsay Herbert - A British Heart Foundation Case Study

1. SX SURVIVALOF THE FITTESTHOW THE BHF IS USING DIGITAL TO WINCOMPETITIVE ADVANTAGE.LINDSAY HERBERT,GLOBAL HEAD OF DIGITALON THE EDGE LIVE8 OCTOBER // 2014@lindzeiy @precedentcomms…