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9-* 9-* Chapter 9 Managing the Product Product Mix (Lines, etc.) Quality Concerns Product Life Cycle Branding Strategies Packaging Careers in Product/Brand Management 9-*…
Sponsored by the Georgia Department of Agr icu l ture // 2013-14 Family Ties Generations of farmers Grow operation into aGritourism destination A Guide to GeorGiA's…
Slide 1 Chapter 9 Manage the Product Slide 2 Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall9-2 Chapter Objectives Explain the different product objectives…