The External Environment: Opportunities, Threats, Industry Opportunities, Threats, Industry Competition, and Competitor Competition, and Competitor Analysis Analysis Ch2…
1. How To Do Your Case Study? March 2009 MCO 101 Issue date: 15 June 2008 2. To Think the Case byAnswering the FollowingQuestions• Who are we?• Where are we now?• How…
Slide 1Lesson 4 Slide 2 Aim Understand the tools used to develop a strategic marketing strategy Slide 3 LO 2.1 assess the value of models used in strategic marketing planning…
Ch2-1Chapter 2 The External Environment:Opportunities, Threats, Industry Competition, and Competitor AnalysisMichael A. HittR. Duane IrelandRobert E. Hoskisson2000 South-Western…
Ch2-1Chapter 2 The External Environment:Opportunities, Threats, Industry Competition, and Competitor AnalysisMichael A. HittR. Duane IrelandRobert E. Hoskisson2000 South-Western…
Slide 1 1 L O-The Strat. Mgt. Process Define Strategic Management State similarities among strat. mgt. models Reconstruct “class” strat. mgt. model Define parts of model…
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