Documents Pure design: Selecting type

43 type H OW TO U S E F O N T S mario garcia 44 Selecting type Perhaps no task is more painful for the designer than the selection of typographic fonts. Many agonize over…

Documents Pure design: A brief should be brief

mario garcia 18 A brief should be brief When we conducted the often-quoted Poynter Institute Eye- Tracking Research, it became obvious that briefs—those short and nicely…