A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer NIREN SIROHI Cornell University EDWARD W. MCLAUGHI.IN Cornell University DICK R. WITTINK…
Praise for Delivering the Goods The supply chain is corporate America’s last frontier. Conquering it is the key to reducing costs and maximizing profits. Damon Schechter…
1. Storytelling in the MediaJanuary, 2010 2. Telling the Story to Friends R’Space portal InsideUCR faculty/staff newspaper UCR Magazine 3. 4. Telling the UCR story 5.…
1. IS BRANDING IMPORTANT FOR “WATER” 2. “In a lot of categories, you can duplicate products and get an edge on quality or attributes, but that edge can be shaved offvery…
1. Visita San Antonio2 de agosto 2012 2. David Vequisthttp://www.linkedin.com/pub/david-g-vequist-iv-ph-d/2/306/1b5 3. En la cena 4. Organización patrocinadorahttp://www.uiw.edu/medicaltourism/medicaltourismadvisoryboard.html…
1. Visita San Antonio2 de agosto 2012 2. David Vequisthttp://www.linkedin.com/pub/david-g-vequist-iv-ph-d/2/306/1b5 3. En la cena 4. Organización patrocinadorahttp://www.uiw.edu/medicaltourism/medicaltourismadvisoryboard.html…
1. This chapter should be cited as follows: McCarthy I. P., Pitt L. F. & Berthon P. R. 2010. ServiceCustomization Through Dramaturgy, in Mass Customization – Engineering…
A STUDY ON CONSUMER PREFERENCE FOR BONUS PACKS OVER PRICE DISCOUNTS IN PURCHASE HAIR CARE PRODUCTS A dissertation submitted in partial fulfilment of the requirements for…
The global consumer opportunity Are Irish organisations ready? An Economist Intelligence Unit report commissioned by Accenture Ireland The global consumer opportunity: Are…