University of Bern, Nov. 2009 Agenda • Introduction • Ariel Case – Applying P&G brand building framework – Landscape – Who – What – How Agenda • Introduction…

1. Overview New Product & Brand Extension Brand Extension Types of Brand Extension Advantages Disadvantages How Consumers Evaluate Extensions? 2. What…

1. A collaboration of: DTE Energy - Driving to Best in Class Retail Experience Chris Garber-Brown DTE Energy Jacqueline Robinson DTE Energy 2. Who is DTE Energy? DTE Energy…

Slide 1Strategic Marketing: The Importance of Innovation and Relevance Annual Agricultural Outlook Kennedy Hall December 10, 2002 Brian M. Henehan, Senior Extension Associate…

Slide 1Liberalisation of Trade in Environmental Goods: The Devil in the Details -Mahesh Sugathan IISD Mini-symposium on Trade and Investment Crowne Plaza, Copenhagen, 14…

Slide 1Hardware & Systems Sales Pty Limited Standard Auto Weigh START DCS tour Slide 2 Driver Control Station (DCS) A quick tour Compatible with Other DayWay Stock Software.…

1.   2. I am always doing that which I cannot do, in order that I may learn how to do it. Pablo Picasso 3. IN THE NEWS http://marumushi.com/apps/newsmap/newsmap.cfm 4. Papa…

1. SKYPE By Neil Harrow 2. ABOUT SKYPE…  Skype, which is a member if the Microsoft family, is a company that specializes in connecting people over the internet, by letting…

What have you learnt from audience feedback? Througout the process I have constanlty referred to audience feedback and research to make the products relevant to our target…

What have you learnt from audieence feedback? Througout the process I have constanlty referred to audience feedback and research to make the products relevant to our target…