1. Chapter 12The Influence of Culture on Consumer BehaviorConsumer Behavior, Ninth EditionSchiffman & Kanuk Copyright 2007 by Prentice Hall 2. Chapter Outline • What…

1. Prepared by Prashant Aghara Dharam Rughani Culture & Its Learnings 2. Contents Definition Theoretical model of Culture Invisible Hand of Culture Elements of culture…

Slide 1Influence of Culture on Consumer Behavior CHAPTER ELEVEN Slide 2 Learning Objectives 1.To Understand What Culture Is and How It Impacts Consumer Behaviors. 2.To Understand…

Slide 1Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter 12 The Influence of Culture on Consumer Behavior Slide 2 12 - 2 Copyright…

Slide 1 Culture Influence of Culture on Consumer Behavior 1 Culture The sum total of learned beliefs, values, and customs that serve to regulate the consumer behavior of…

Slide 1 CULTURE Culture The sum total of learned beliefs, values, and customs that serve to regulate the consumer behavior of members of a particular society. To understand…