Slide 1 © Farhan Mir 2007 IMS E-Commerce & Applications BBA (Hons) 7 th Internet Consumer & Market Research Lectures 7,8,9 Course Lecturer: Farhan Mir Slide 2 ©…

Chapter 1 Unit 3 Internet Consumers Learning outcomes Describe and understand the characteristics of Internet surfers and electronic commerce purchasers. Understand the process…

INTRODUCTION SOLAPUR UNIVARSITY, SOLAPUR Chapter - 1 INTRODUCTION 1.1 Introduction Of the Study: - Consumer behavior is the study of individuals, groups, or organizations…

Consumer buying behaviour Needs and wants???? a need is a human requirement which must be satisfied for survival. Anything desired which is not necessarily important for…

Chapter 1 Unit 3 Internet Consumers Learning outcomes Describe and understand the characteristics of Internet surfers and electronic commerce purchasers. Understand the process…

Online Shopping behavior

Slide 1 Chapter 4 Consumer Behavior, Online Market Research, and Customer Relationship Management Slide 2 © Prentice Hall 20042 Learning Objectives 1.Describe the factors…