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1. Retailing encompasses the business activities involved in selling goods &services to consumers for their personal, family, or household use.It includes every sale…

Business 4362ch11 Sp10

1. Chapter 11: Regaining Customer Confidence Through Customer Service and Service RecoveryCustomer service refers to all customer-provider interactions other than proactive…

Documents Regaining Customer Confidence Through Customer Service and Service Recovery.

Slide 1 Regaining Customer Confidence Through Customer Service and Service Recovery Slide 2 Copyright © Houghton Mifflin Company. All rights reserved.11 - 2 Customer Service…

Documents Trier 2007 Declan Fleming Department of Marketing Topic 1: Marketing Dynamics.

Slide 1 Trier 2007 Declan Fleming Department of Marketing Topic 1: Marketing Dynamics Slide 2 SESSION OVERVIEW This session will: Provide a definition of marketing Examine…

Documents Managing Customer Satisfaction

Managing Customer Satisfaction Week 1 Introduction Introduction Service operations management is concerned with delivering service to the customers or users of the service.…

Documents Chapter 12: Selling, Sales Promotion, and Public Relations.

Chapter 12: Selling, Sales Promotion, and Public Relations The Sales Function the sales function is responsible for selling products and services to customers, through the…