Business International Marketing

1. Chapter 16International MarketingCopyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 16 - 1 2. Learning Objectives• Characterize marketing…

Business Griffin ib7 inppt_16

1. Chapter 16International MarketingCopyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 16 - 1 2. Learning Objectives• Characterize…