Business Pharmaceuticals

1. Pharmaceuticals HSPM J712 11/10/2010 2. What is the real product of the drug industry? • Drugs? • New drugs? • Prices of brand name drugs >> marginal cost…

Documents Pharmaceuticals HSPM J712 11/10/2010. What is the real product of the drug industry? Drugs? New...

Slide 1 Pharmaceuticals HSPM J712 11/10/2010 Slide 2 What is the real product of the drug industry? Drugs? New drugs? Prices of brand name drugs >> marginal cost of…

Documents High costs of new drugs Carin A. Uyl-de Groot, PhD Professor of health technology assessment...

High costs of new drugs Carin A. Uyl-de Groot, PhD Professor of health technology assessment iBMG/iMTA, Erasmus University Rotterdam [email protected] Thanks to Maureen Rutten…