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DEALING WITH COMPETITION Presented by: Feroz Khan Shilpa Sharma Shiva Suresh Sonti Sunil Singh In this chapter, we will address the following questions: How do marketers…

Organizational Buying Process What is Value ? May not be tangible Value is PERCEIVED by the buyer Can enhance value by: ± Packaging ± Support services ± Reliability ±…

THE DETERGENT POWDER SURF EXCEL (FAMOUS PRODUCT AND FAMOUS BRAND OF HUL) GROUP MEMBERS RICHAL CORREIA SHERYL D·SOUZA RAJNISH DUBEY KAMLESH KEWAT PRAMOD KUSHWAHA 14 20 22…

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