Slide 1How does it work? The evidence for radios effectiveness Slide 2 Radio effectiveness – the headline findings How ad avoidance challenges media effectiveness How radio…

1.The importance of WHY Valentin Bufolin @ Studio Moderna 2. Assume you know 3. It‘s a world of manipulation 4. Manipulation vs. inspiration 5. Price & Promotions 6.…

1.Confidential & Proprietary • Copyright © 2009 The Nielsen CompanyHCMC v HANOI Understanding consumer differencesVJune 2009Page 1Confidential & Proprietary Copyright…

1.Batiste Dry Shampoo PresentationMy final ideas on how to advertise Batiste Dry ShampooBy Serena Kaur2. Product History• Batiste is a personal hair care brand which wasfounded…

1. Trusted ExperienceWhat the hotel industry can teach insurancecompanies about creating brand loyaltyWhite paper | June 2012 2. Shikatani Lacroix is a leading branding and…

1. PRODUCT PLACEMENT Strategies 2. TYPE OF PLACEMENT  Visual Placement Product placement strategies that focus on visual exposure rely on the number of times a product…

Advertising and Promotion An Integrated Marketing An Introduction to Integrated Marketing Communications Communications Perspective Chapter 1. January , 2011 Pavel Vazquez…

1. European Pricing Maturity2013 Results and key findings - HighTech Industry 2. Results and key findings - HighTech IndustryHighTech industry – observations Highest pricing…

1. European Pricing Maturity2013 Results and key findings - Life Sciences Industry 2. Results and key findings - Life Sciences IndustryLife Sciences industry – observations…

Discuss sales promotion schemes adopted by competing firms in the same industry. Give reasons for the success or failure of these schemes in achieving the promotional objectives.…