1. 18 October 2007 Richard Sedley, cScape Customer Engagement DirectorKey words: marketing, persuasion, motivation, web2.0 customer engagement, credibility, cscape, e-consultancy…
1. 21 November 2007 Richard Sedley ,cScape Customer Engagement Director Key words: conversion, marketing, persuasion, motivation, web2.0 customer engagement, credibility,…
1.The role of Persuasion inCustomer EngagementRichard SedleyDirectorcScape Customer Engagement Unit 2. Overview • Customer Engagement: why now?• The role of Persuasion•…