âINFORMATION BANKâ Business Information (BI) is being received by users who are discarding it No easy way exists to harness BI to close deals Organized and centralized…
Mapping a market-orientation: can we only detect political marketing through the lens of hindsight? Darren G Lilleker (Bournemouth) & Ralph Negrine (Leicester) Abstract…
A Review in Political Marketing: Lessons from Recent Presidential Elections By Bruce L. Newman, PhD, Professor of Marketing, DePaul University Introduction For years, politicians…
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Slide 1Political Identity on the Net: David Cameron’s Website Maria Cristina Paganoni Dep. of Contemporary Languages and Cultures Faculty of Political Science University…
Slide 1 Independence and a matter of trust David Marder Head of Media Relations ONS, United Kingdom Slide 2 A sceptical audience Independence and ethical behaviour must be…
Slide 1 Election Mail Steve Monteith Manager, Transactions and Correspondence Mail United States Postal Service Thursday, January 10, 2013 Slide 2 Agenda 2012 Election…
Slide 1 Political Influence, Elections and Political Marketing Slide 2 Propaganda Defined An intentional program of selected information used to advance a doctrine, ideology…
Slide 1 The American Presidential Election Model of Democracy or Flawed System? 11 June 2012 The British Library Conference Centre 96 Euston Road, London Harris, Simenti-Phiri…
Getting the best from your agency - Briefing, Creative Evaluation and Agency Motivation Agenda Activity Timing AAI 5 Minutes Briefing Process 15 Minutes Creative Evaluation…