Documents Chap015.ppt

Strategies for New and Growing Markets Chapter 15 McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. 15-* How New is New? Six categories…

Marketing market growing strategy

1. Strategies for New and Growing Markets Chapter 15 McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. 2. 15-2 How New is New? •…

Documents Strategies for New and Growing Markets Chapter 15 McGraw-Hill/Irwin Copyright © 2010 by The...

Slide 1 Strategies for New and Growing Markets Chapter 15 McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 15-2 How New…