1. Seminar: Considering the role of business Topic Number:1 Principles of Business 2. Overview In this first seminar you are tasked with working in a group to come up with…

1. Principles of BusinessSeminar:Your company purpose and goingglobalTopic Number:3 2. 2OverviewDeveloping a company mission and purpose is highly significantin creating…

1. Principles of Business: Stage 2 MarketingSeminar:Developing a research briefTopic Number:5 2. OverviewYou have been brought in by the CMO of a company of yourchoosing…

1. Seminar: Introduction to Sustainability Topic Number: 1 Sustainability 2. 2 • [Insert text] • [Insert text] • [Insert text] • [Insert text] Overview 3. 3 • Develop…

1. Principles of BusinessSeminar: BP’s largest disaster – theDeepwater HorizonTopic Number: 12 2. 2OverviewBP, one of the largest global oil companies, has in the past…

1. Principles of BusinessSeminar:Unilever’s Business ApproachTopic Number: 4 2. 2OverviewUnilever is one of the largest FMCG companies in the world, witha host of leading…

1. Principles of BusinessSeminar:Build a band then a businessTopic Number:2 2. 2OverviewThis case looks at the changing nature of the music industry and howartists need to…

1. Principles of BusinessSeminar: Meet the BRICSTopic Number:6 2. 2OverviewThe economies of Brazil, Russia, India, China and latterly South Africaare amongst the high growth…

1. Principles of Business: Stage 2 MarketingSeminar:New Product Development ProcessTopic Number:3 2. OverviewYou have been brought in as a consultant to help an organisationof…

1. Industry Studies 1Make, Take and Sell Challenge:Using a blue ocean approach totake your product to marketTopic Number: 5 2. OverviewConventional business strategy has…