Chapter 1 Introduction 1.1 Introduction Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue…
1. 2. Psychologists as “parenting experts” John B. Watson Rigid feeding schedules Traditional parenting makes children emotionally weak Benjamin Spock Urged open displays…
1. Research Study: Bikram Yoga inSaint Petersburg Abigail Yoong Julia NiazovZoe Chuyu Zou Teresa Cortez Aleksandar DevokTereza Bartikova 2. Background/IntroductionTheoryEthnography…
1. alexandrapatrickmarketing services, sharing expertise 2. HelloAboutServicesClientsOnline marketingCopywritingPublic relationsSocial mediaConsultancyThe way we work www.alexandrapatrick.co.uk…
1. Charity viral seeding from the Viral Ad Network 2. Helping charities get their content seen The Viral Ad Network (VAN) helps brands and agencies spread content (videos…
1. Digital StrategyJohn Eckman @jeckman http://www.openparenthesis.org/ 1 2. Who am I?• Digital Strategist at ISITE Design• Mythbuster at CMS Myth• Blogger (openparenthesis.org,…
1. Think Greener 2. Our Partners 3. Inzon Qatar is a multi-disciplinary trading & contracting company aiming to brand the construction market with diversity of specialization…
1. Generative Design Research MethodsLauren SerotaProfessor, Austin Center for Design 2. Synthesis Ethnography ideateidentify problem or opportunity areadiscoverPrototyping…
1. Precedent’s Finance Forum 2012 Integration or isolation? The digital landscape for UK financial servicesMay 2012Digital Finance Forum 2012 2. 3. MobileCraig Cartwright–…